Top 10 Benefits of Investing in a Commercial Milkshake Machine for Your Business in Ireland

At Dairyglen we have over 30 years experience in the ice cream, milkshake, and frozen beverage industries here in Ireland. 

When you combine the experience of our growing team, we’ve seen all the ups and downs you could expect when it comes to operating within the various facets of the hospitality sector. 

With that in mind, let’s look at the specific benefits associated with investing in a commercial milkshake machine for your business. And before we get started, it’s worth remembering that we also supply ice cream, açai and slush machines, so we’re not biased to one particular machine when looking at individual benefits. 

Versatility:

Our Elmeco commercial milkshake machines are perfect for also producing soft drinks, frozen or iced coffee/tea options, lemonades, sorbet, frozen yogurt and slush!

This means you’re instantly expanding your customer offering way beyond your previous menu, with just one new machine.

Increased Revenue:

By investing in a milkshake machine, you can tap into the popularity of milkshakes, especially during the peak season summer months. A new machine can help you utilise unused floor or counter space, as well as maximising revenue streams from existing footfall within your business. It’s also a product people know and love, requiring little extra explanation or promotion.

Enhanced Customer Experience:

Whether you’re operating a foodcourt in a garage, a food truck, or a cafe/restaurant, the aim is the same; to impress and excite customers with new and interesting offerings. A milkshake machine can help you do this quickly and easily.

Competitive Advantage:

In a crowded market, standing out from the competition is essential. By offering milkshakes made with a commercial machine, you differentiate your business and provide a unique selling point. Customers will appreciate the freshness and quality of your milkshakes, making them more likely to choose your establishment over others.

Speed and Efficiency:

The commercial milkshake machines we supply and maintain at Dairyglen are designed to handle high volumes of orders quickly and efficiently. You can find out more about them here.

Cost Savings:

With high output opportunities, and low maintenance costs related to ingredients and accessories, there are clear opportunities to earn back your investment in a short space of time. Even more so in businesses with high footfall.

Upselling Opportunities:

Milkshakes are excellent upselling products. Once customers see the milkshake machine and the enticing options available, they are more likely to add a milkshake to their order. By increasing your offering, you can increase the average transaction value and boost your sales.

Menu Diversification:

By introducing milkshakes, you instantly add menu diversification and new revenue opportunities within your existing customer base. Whether this is for customers browsing a restaurant menu, or impulse purchases at a petrol station.

Seasonal Promotions:

We see Dairyglen clients maintain milkshake purchases year-round. Walk into your nearest foodcourt or garage with a milkshake machine and see for yourself. Adding a commercial milkshake machine into the business opens up more possibilities in terms of seasonal products and promotions throughout the year, not just during peak season.

Branding and Social Media Opportunities:

Milkshakes are highly visual. Our sister brand Smooch is the perfect example of this. By adding such a visual, eye-catching and appealing product to your overall offering, your expanding the potential reach and exposure of your brand on social media, and via other channels.

As you can see, investing in a commercial milkshake machine offers numerous benefits for businesses in Ireland. 

From increasing revenue and enhancing the customer experience to gaining a competitive advantage and creating new marketing opportunities, a milkshake machine can be a valuable addition whether you’re a restaurant, cafe, garage or food truck. 

Between Dairyglen and Smooch, we provide our clients with expert support so get in touch with our team here for more information.

If you’re still at research stage, you can download our latest ebook on running an ice cream (and milkshake) business here!